Web Development Ecommerce Case Studies

Leading New Customers to Your Site to Purchase

Business to Business Marketing on the Internet (IIR) — San Francisco, CA

January 28th, 1999

Seminar by Stephan Spencer

Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.

  • Using existing customer data to target new customers
  • The targeted approach to e-mail
  • The benefits of an interactive site for product testing and demonstration
  • Case studies of innovative companies succeeding in new business acquisitions

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InnSite Selected as “Best Inn Directory”

January 1st, 1999

by Netconcepts

Originally published in Yahoo! Internet Life

Staying at a bed-and-breakfast is just like spending the weekend at a friend’s
house — except that you can enjoy the homemade pancakes and coffee without
feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience.

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How a Dane County Business Set Up Shop on the Information Superhighway

December 1st, 1998

by Karen Bankston, Contributing Writer

These days, businesses use the World Wide Web as everything from storefront to customer service center, discussion forum, billboard, newsletter and employee policy manual. Equally diverse are the stories of how Dane County businesses discover the World Wide Web and get online. Here is one of those stories, chronicling how Food Concepts Inc., Middleton, established its Internet presence.

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Personalizing Your Online Catalog

Internet World — Berlin, Germany

May 25th, 1998

Seminar by Stephan Spencer

Customers are starting to demand an online catalog that takes into account their individuality as a customer. As such, the customer can efficiently navigate the catalog with the most relevant products brought to the forefront. This technology can also be used to offer special sales to individual users based on their profile.

We will discuss:

  • How to monitor and generate reports on customers’ buying patterns, surfing patterns, industry, psychographics, etc.
  • rules-based personalization vs. collaborative filtering
  • the latest and best tools and examples of these tools in action

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Birds Eye Offers World-wide Recipe Search Engine

May 6th, 1998

Originally published in URLWire

Household brand Birds Eye has a huge online resource of recipes. But the company’s advice to their customers go well beyond this with meal ideas too.

In an article for URLWire, Stephan Spencer whose company, Netconcepts, created the newly redesigned Birds Eye web site and is responsible for the continuous updates and expansion to the site, comments…

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Linking Your Print Catalog With Your Web Site

Spring Internet World — Los Angeles, CA

March 13th, 1998

Seminar by Stephan Spencer

Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

  • Database development issues
  • Synchronizing Quark and HTML
  • Print and Web “look and feel”

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Linking Your Print Catalog With Your Web Site

Fall Internet World — New York, NY

December 8th, 1997

Seminar by Stephan Spencer

In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

  • Database development issues
  • Synchronizing Quark and HTML
  • Print and web “look and feel”

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Internet Video (panel)

Fall Internet World — New York, NY

December 8th, 1997

Panel Moderated by Stephan Spencer

Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.
(moderator)

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Multimedia Formats from A to Z

Fall Internet World — New York, NY

December 8th, 1997

Seminar by Stephan Spencer

In the fast changing world of the Web, it’s critical for content providers to keep current with the latest multimedia technology — from the ubiquitous to the fringe, from the mundane to the hip. Yet we need to balance that with an understanding of the accessibility of that technology to our user base and the cost/benefit relationships for both the content provider and those users.

  • an overview of the multimedia landscape
  • everything from GIF and JPG to Shockwave and RealMedia to VDO and VRML
  • sidebars about their place in the landscape and their appropriateness in web design
  • examples of what works and what doesn’t, from both a business and a design perspective.

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Online Shopping Technologies

Internet World Chile — Santiago, Chile

October 9th, 1997

Seminar by Stephan Spencer


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